Content Strategy

How to Promote Education Programmes Through Social Media

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How to Promote Education Programmes Through Social Media

Social media has changed how people discover education. A prospective learner might first hear about a programme through a short video, watch a student explain their experience, browse several posts, visit the institution’s website, and only then decide to request more information. That is why learning how to promote education programmes through social media involves … Read more

How to Build a Content Strategy for Education Promotion

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How to Build a Content Strategy for Education Promotion

Publishing a few social posts, writing occasional blog articles, and sending emails does not automatically create a content strategy. Without a clear direction, education providers can produce plenty of content while still struggling to attract the right learners. Learning how to build a content strategy for education promotion means deciding who you want to help, … Read more