Imagine an online university running a huge campaign for its new business degree. The advertisements look polished, the videos are professional, and thousands of people see them. But there is a problem. Most prospective learners are not asking, “How beautiful is this advertisement?” They are asking much more personal questions: Can I study while working? … Read more
Think about the last advertisement you saw for coffee, shoes, or a new smartphone. The message probably wanted you to notice the product, feel interested, and eventually buy it. Now imagine promoting a university degree. A student may spend months comparing institutions, discussing tuition with family, researching career possibilities, looking for scholarships, visiting campuses, and … Read more
Education marketing might sound simple: tell people about a school, course, university, or training programme and encourage them to join. In reality, effective promotion involves much more than advertisements and colourful brochures. Learners today can compare programmes online, read student experiences, attend virtual events, ask questions on social media, and research career outcomes before making … Read more